Restaurant Strategy & Profitability Consulting

Strategic clarity for restaurants that want to grow without losing their essence.

About Jiwa Biru

I’m Esther Rocamora, a hospitality consultant and trainer. I help owners and teams build coherent, profitable and sustainable business models — aligned with their identity and values.

The equation we actually manage
Revenue = Seats × Useful Turns × Days × Average Ticket × Occupancy

What I Do

  • Strategic Restaurant Models — Align space, flow, staffing and guest journey.
  • Menu Engineering — Offers that reflect identity, optimize product mix and margin.
  • Operational Profitability — Cost control, workflows and KPIs with weekly discipline.
  • Team Training — JBC Onboarding: fast ramp-up, clear roles, zero fluff.

Common Challenges

  • High staff turnover
  • Poorly designed menus
  • Guest complaints
  • Lack of structure
  • Low profit margins

I bring clarity and structure so your restaurant works better — and grows.

English Articles

Xiringuito de Aguamarina — future-forward menu engineering by JBC
Case study: identity → offer → margin. What we changed and why it worked.
Coming soon — hospitality training that truly connects with students
Best practices to engage and inspire future professionals.
Coming soon — building a restaurant brand from scratch
Identity, positioning and consistency from day one.