Restaurant Strategy & Profitability Consulting

Strategic clarity for restaurants that want to grow without losing their essence.

About Jiwa Biru

I'm Esther Rocamora, a hospitality consultant and trainer. I work with restaurant owners and teams who want to build a profitable, coherent and sustainable business model — aligned with their values.

What I Do

• Strategic Restaurant Models: Concepts that align space, people and client experience.
• Menu Engineering: Menus and food offerings that reflect identity and boost profitability.
• Operational Profitability: Control of costs, workflows and KPIs with a long-term mindset.
• Team Training: Learning systems that improve autonomy, clarity and responsibility.

Common Challenges

High staff turnover, poorly designed menus, client complaints, lack of structure or low profit margins. I bring clarity and structure to make your restaurant work better — and grow.