Restaurant Strategy & Profitability Consulting
Spanish Mediterranean chef and international hospitality consultant for restaurants ready to operate with clarity, identity and real profitability.
About Jiwa Biru Consulting
I’m Esther Rocamora, a hospitality consultant, trainer and Mediterranean chef. I help restaurants rethink their business model, simplify operations and protect margins — without losing the soul of the concept or the wellbeing of the team.
My approach is direct: fewer hours open, more value per hour, menus built with identity and systems that actually work in real life. Restaurants need a new era — and that starts with structure, strategy and honest food.
What I Do
- Strategic Restaurant Models — New business models adapted to today’s guest, new work cultures and real-world profitability.
- Menu Engineering — Mediterranean-rooted menus that simplify production, protect margin and strengthen brand identity.
- Operational Profitability — Cost control, streamlined workflows and weekly KPIs so owners can make decisions based on data, not stress.
- Team Training — JBC Onboarding: practical, direct and built for modern teams who need clarity and guidance, not noise.
Future-ready hospitality
The industry is changing. Long shifts and oversized menus belong to the past. Restaurants today need tighter concepts, healthier operations and business models that create value without burning people out.
I work with restaurants that want to operate with purpose, identity and strategy — building systems that support profitability, creativity and long-term stability.
I also collaborate internationally as a Spanish Mediterranean chef for concept development, menu creation, culinary training and pop-ups.
Common Challenges
- Exhausted teams and high turnover
- Menus that don’t match the space, the kitchen or the guest
- Inconsistent experience and rising complaints
- Too many hours open with minimal return
- No structured operation or clear accountability
- Margins that disappear before the month ends
I help restaurants operate with clarity, discipline and a business model built for the world we actually live in — not the one we inherited.