International · Hospitality consultant in Spain
A hospitality business works when positioning, model and operations say the same thing
Structural diagnosis for restaurants, hotels and beach bars, in Spain and abroad. Spanish cuisine for kitchens outside Spain
Esther Rocamora
Advisor & Hospitality Consultant · Structural diagnosis · Spanish Cuisine
Based in Spain. I work wherever the work is.
More than thirty hospitality businesses diagnosed, with hands-on intervention. Food brands built from scratch. Six hundred professionals trained in kitchen and front of house.
The Diagnosis Method
In hospitality the hard part is the diagnosis. Businesses close because they were diagnosed wrong.
01
Positioning
What the business promises, and whether the guest finds it inside.
02
Model
What the business really sells, measured in service.
03
Operations
What happens every day, and whether it depends on specific people.
Structural diagnosis
The three levels read together, on site and on your figures. It ends in written decisions.
Intervention
Alongside your team, in phases. Or on your own, with the manuals.
Nine questions
Does your business say the same thing on all three levels?
Nine questions on positioning, model and operations. Three minutes. At the end you see where your business contradicts itself.
Results
23%
EBITDA · Restaurant Brand · 2018 — 2025
From 300,000 € to over one million in revenue. Four venues on the Murcia and Alicante coast.
30%
EBITDA · Beach-bar group · 2025, six months
Twenty years of operation without a structural review. Best year-end in its history. Alicante coast.
Real cases
Full diagnoses, with the figures and the complete report as a PDF
Read the cases →
Manuals
Execution procedures, area by area, to run the intervention with your own team
In preparation
Where I have worked
Luxury hotels, cruise lines and restaurant groups in Spain and Southeast Asia. Asia Gardens Hotel & Thai Spa · Hotel Boutique Palacio de Tudemir · Damai Indah Luxury Cruises · Grupo Bfun
Spanish cuisine abroad
Spanish cuisine consultant for kitchens outside Spain
Your kitchen can learn to cook real Spanish food
Technique
Spanish technique as it is done in Spain.
Product
Ingredients worth what lands on the plate.
Heritage
Centuries of history, still on the table.
I work inside kitchens outside Spain, on product, technique and know-how. Spanish cooking holds a room on its own when it is done properly.
Hotel and cruise kitchens in Southeast Asia. Rice dishes, tapas, stews, bread, Spanish desserts and salads, taught on their own line.