Manuals for business owners, executives, consultants and professionals in hospitality and food service. They come from direct experience in consulting and training, with a practical focus designed to help readers understand problems, make decisions and put them into practice.
Manuals are published progressively and the catalogue will keep growing. Buyers receive future updates to their purchased manual at no additional cost.
Many marketing efforts fail because they are carried out without a coherent business strategy. This manual shows how to integrate marketing within positioning, business model and growth strategy for a hospitality or food business.
